Merkle

Merkle Acquires Comet Global Consulting, a Leading Provider of Decision Management Solutions

Mar 2016
2

columbia

Columbia, MD. – March 2, 2016 – Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, continues to expand its global footprint with the acquisition of UK-based Comet Global Consulting (www.cometgc.com), a leading global provider of inbound and outbound CRM, marketing, and real-time decision management solutions that enable companies to reach customers at moments that most influence their decisions and behaviors. It’s Merkle’s third and largest UK acquisition in the past year to strengthen its place in real-time performance marketing. The acquisition is designed to expand Merkle’s global offering and meet the growing international needs of its client base. This will bring Merkle European staff to more than 500 (approximately 400 employees in the UK and over 100 in Barcelona), and total number of employees to more than 3,400 worldwide.

2016年3月2日,以科技为依托、以数据为驱动的领先绩效营销代理公司美库尔(www.merkleinc.com)宣布,为进一步拓展欧洲市场,收购以英国伦敦、西班牙巴塞罗那和美国亚特兰大为基地的CRM公司Comet Global Consulting (www.cometgc.com)。这是美库尔在过去一年内在英国的第三次,也是最大的一次并购。此次收购完成后,美库尔在欧洲的员工数将超过500人(其中英国约400人,西班牙100多人),而全球雇员总数将增至3400人(其中包括中国约400人)。

About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 3,400 employees, the privately held corporation is headquartered in Columbia, Maryland with 15 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

关于美库尔

美库尔是以数据为驱动、以技术为依托的国际绩效营销代理公司,也是美国最大的客户关系管理、数字和搜索独立代理公司。在过去超过25年的时间里,与众多财富 1000强企业以及全球领先的非营利机构建立了合作伙伴关系,帮助他们实现客户投资组合的价值最大化。公司在数据、技术和分析方面的积累是了解消费者洞察 的无可比拟的能力基础。再加上在绩效媒体方面的实力,美库尔能创造提升营销绩效和股东价值的客户体验。美库尔拥有超过3,400名员工,由私人控股,总部位于美国马里兰州哥伦比亚市,在美国其他地方还有15个办事处,在巴塞罗那、伦敦、上海和南京也有办事处。如需了解更多信息,请致电美库尔(1-877-9- Merkle)或访问 www.merkleinc.com

作为世界顶级的大数据营销咨询公司,美库尔公司二十多年来一直致力于为客户提供行业最先进的全渠道营销方案。我们利用先进的数据管理技术,广泛的行业营销分析经验,以及以客户为中心的营销战略,来帮助客户实现从传统营销向现代营销(Data-Driven Marketing)的转型。无论您希望通过何种载体(大众、直复营销或数字传媒)来实施营销计划,我们都能提供量化可行的个性化解决方案和咨询服务。

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如需进一步了解美库尔,请点击www.merklechina.cn,访问美库尔中国官方网站,或关注:

 

 

 

原文链接:

http://www.merkleinc.com/news-and-events/press-releases/2016/merkle-acquires-comet-global-consulting-leading-provider#.Vt5PV01f270

关于美库尔

作为世界顶级的大数据营销咨询公司,美库尔公司二十多年来一直致力于为客户提供行业最先进的全渠道营销方案。我们利用先进的数据管理技术,广泛的行业营销分析经验,以及以客户为中心的营销战略,来帮助客户实现从传统营销向现代营销(Data-Driven Marketing)的转型。无论您希望通过何种载体(大众、直复营销或数字传媒)来实施营销计划,我们都能提供量化可行的个性化解决方案和咨询服务。

 

如需进一步了解美库尔,请点击 www.merklechina.cn,访问美库尔中国官方网站,或关注:

微信服务号:merkle

微信订阅号:MerkleChina

新浪微博:MerkleInc_China

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人人主页:美库尔中国

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